I thought I'd start a cluetrain page.
YES it's a compelling document. One which even ancient financial institutions should think about.
There is an accompanying book
and links to people that have \"signed\" the manifesto
and references from 1999 about the website
Nowadays we would use a live query to find out who is linking to the cluetrain site, there is more than one way to do this.
to put this is context check out the numbers that link to other sites
bbc news
this is an rss feed that looks for blogs referencing the word "cluetrain", this is a great way to measure buzz on the topic.
From Cluetrain Thesis point No20
Companies need to realize their markets are often laughing. At them.
to see this in practice go to Microsoft
or dell computers
Microsoft is definitely on the cluetrain now. They are conversing with the market.
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